PanPages TRINITY Learning Hub - Learn from the Best

Target Your Competitors via Google Ads Custom Intent

bwtrinity@trinity42.com (Trinity Admin Account) — Tue, 28 Aug 2018 05:57:00 GMT

Along with a new user interface and being rebranded as Google Ads about a month ago, Google AdWords have also introduced a new targeting option for display ads - Custom intent targeting. This game-changing feature has just started getting more coverage and usage among digital marketing agencies, and here’s what you need to know about it.

Custom Intent - What Is It?

Custom intent audience means quite literally what the two words mean together. By using this targeting option, you can go beyond the predefined targeting options such as the existing categories in interest or in-market targeting. This is where you can insert keywords and URLs (psst! Your competitor URLs!) for Google to find the best audience for your products. You will also be able to target your audience’s intents - individuals who are simply browsing around, adding items into carts or purchasing online. All you need is a few specific URLs and relevant keywords! Keep in mind that custom intent targeting is for display campaigns only, and will not be an available option for search - at least as of now.

What Does Custom Intent Do?

Basically, custom intent targeting allows you to target your competitors’ visitors, but not in a way that is as direct as you might expect. Do note that creating a custom intent audience list with your competitor’s URL will not put your ads on your competitor’s website, although your ads could show up if said website has open ad slots.

How Do I Target My Competitors?

You’ll definitely need to know who your competitors are first! Here’s 3 ways that you can do so:

You might already know your direct competitors in your business line, such as the shop selling the same products with yours just two lanes down, or another agency providing the same services for the same costs in a busier city center, as an example. You can target their specific product pages which are more relevant towards your own products and add in keywords. This is one of the easiest way to get started with locating your competitors.

If you have run a Google Ad campaign or two with us, you might have gained some insights into how you perform against your competitors with us via the Auction Insights function. This is where you find out how much search or display impressions you have lost due to insufficient budget and how much of it is lost due to your lower ad ranks, along with other metrics such as your top of the page rate and most crucially - which competitors are taking up your ad slots.

If you are just starting up with your first campaign and have some keywords in mind already, you can search these keywords up on Google to see which companies are taking up the ad slots for your own reference. If they are selling the same products or services with your business, you already found yourself a possible competitor!

How Does Custom Intent Target My Competitors?

Aha! Here’s the interesting part. Two sections above, we have mentioned that custom intent targeting does not directly target your competitors.

You see, after you have created your own custom intent list with your competitor URLs and specific product keywords, Google’s super smart machine will do its magic and find out which category of people are frequently browsing through the relevant topics, keywords, websites, products et cetera.

Here’s An Example

You are selling laptops online. The easiest targeting option for you without custom intent would probably be interest targeting - Technology and gadgets & online shopping, for example. But is this the only way your audience is defined?

You have a few competitors who are also selling laptops online, and you know their website URLs. Let’s say you create your own custom intent audience list with these URLs, and some hot-selling product keywords that you have in common with the other shops.

You launch your display campaign with this list, and Google starts finding the common point between the site visitors of the compiled URLs and keywords in your list. Google algorithms then determined that individuals with an interest in photography and books, and are also recently searching for home furniture (in-market audience) are another prominent group of audience looking to purchase laptops online, just as much as the audience that you initially set if not more.

Google then shows your display ads on available ad slots when these people are browsing, and voila! You have just shown your ads to people outside your range of predefined audience who turns out to be more likely to purchase from you than your direct competitors.

Without a custom intent audience list, you could have missed out this huge chunk of audience who might be buying from you next. With this new Google Ads feature, you can expect the digital ad competition to get even stronger now, so you should definitely start early and get ahead of your competitors! By the way, PanPages TRINITY will be happy to answer your inquiries about this feature and more. Simply leave your inquiry on our official website or call us at 03-5611 8099 to find out more!

SMEs, Don't Neglect International Business Opportunities on Alibaba.com!

bwtrinity@trinity42.com (Trinity Admin Account) — Tue, 21 Aug 2018 03:09:00 GMT

Something huge dropped in Malaysia on the 18th of June 2018. Alibaba Group opened its first office in Southeast Asia in no other than our beloved tanah air, Malaysia! The Alibaba Group executive chairman, Jack Ma himself was there in the Alibaba office in UOA corporate building located at Bangsar South for the launch. This event has no doubt increased Malaysians’ awareness about the international selling platform Alibaba.com, but there isn’t nearly enough that is taking full advantage of this platform for their business!

Why SMEs Should Sell On Alibaba.com

You shouldn’t neglect international business opportunities just because you are a small or medium business enterprise, especially if your business is based on B2B interactions! Below, we share with you 5 reasons SMEs should sell on Alibaba.com.

Large User Base

With more than 8 million suppliers listed on Alibaba.com, this platform is easily the biggest global online portal. In fact, Alibaba has held an all-time high record of 231 million customers back in 2013. That’s a lot! Alibaba is still expanding, creating a supplier and customer base that is getting more and more international. Having an Alibaba.com account exposes you to this large pool of clients, which is an easy yet essential way to boost your sales.

High Ranking on Search Engines

Alibaba invests in search engine marketing (SEM), for plenty of search terms that users key into Google, Baidu and other search engines. In fact, Alibaba has a high ranking for lots of generic B2B keywords such as conveyor belts, sludge pumps et cetera. This is especially true in Asian markets! When you search for these keywords, there’s a high chance that Alibaba.com is among the top results. With such visibility, buyers often end up purchasing B2B products straight off Alibaba.com!

SME- and Industrial Company-Focused

When buyers are looking for B2B products, they are much more focused on finding the products and services that you provide rather than looking for certain brands. With Alibaba.com being an online B2B platform and trading directory, both known and unknown brands can be listed and found by the buyers just as easily. This is why registering on Alibaba.com is a great starting point for SMEs with a constrained budget, especially when competing with bigger, multinational companies.

International Reach

Contrary to popular beliefs, Alibaba.com does not only cater to English and Chinese speaking audiences. This platform offers its subpages in major languages such as Spanish, Russian, German and Arabic among several others. As such, an Alibaba.com registration can provide your business all over the world. The best part is that you only need a single registration to have Alibaba.com directly translate the information you provided into other languages that it supports.

High Quality Leads

Alibaba does not sacrifice quality for quantity. Although this platform has plenty of suppliers and customers, buyers can still be assured that they are obtaining high quality products and services with secure payments. As an example, Alibaba.com’s Gold Supplier Membership - a premium account for the platform, has a very strict application process which requires a certain B2B supplier quality. All successfully verified accounts will be displayed as such to anyone who browses the supplier’s page, and they can be sure that these listed companies exist. Assured buyers lead to high quality leads on Alibaba.com, especially if you have the Gold Supplier Membership!

Just so you know, PanPages TRINITY provides Alibaba.com Gold Supplier Memberships as well! We are one of the first few companies in Malaysia to be eligible to supply these memberships, so be sure to drop by and ask us if you have any burning questions in mind! Simply contact us via our website or call us at 03-5611 8099 to get started!

Boosted Posts via Facebook Page vs Facebook Ads via Ad Manager

bwtrinity@trinity42.com (Trinity Admin Account) — Tue, 14 Aug 2018 03:41:00 GMT

Usually, Facebook page owners will boost a post from their page to create a boosted post. If you are one of these individuals, you might be familiar with your Facebook page insights - these will show you how your Facebook posts are being interacted with and how your Facebook post reach is like for boosted posts versus non-boosted posts.

However, if you prefer creating a Facebook ad via Ad Manager, you might notice that these created ads have no direct insights on your page. Unless you running a Facebook ad from an existing post on Ad Manager, these ads only reflect their earned reach, impressions, engagements and other metrics within Ad Manager.

So, how does the results of a boosted post differ from the results of a Facebook ad created via Ad Manager?

As it turns out, posts boosted via ad manager is more effective in general as compared to boosted posts via your own Facebook page!

It should be noted that these separate ads both have the same budget of $300 with the same target audience, placement and duration. Facebook ads generated via Ad Manager yields a lower overall cost, higher impressions, more clicks, higher clickthrough rates and number of conversions, but boosted posts have a much higher conversion rate (almost double!) and gives a viewable impression to the same person a little less frequent than a Facebook ad.

If you have been boosting your ads via Facebook page all these while, maybe it’s time to give Facebook ads a go! Our team at PanPages TRINITY can plan and deliver your Facebook ads with the best target audience and placements to suit your business. Why not leave us an inquiry on our website or call us at 03-5611 8099 to find out more today?

Facebook Ads - 2 Ways You Can Boost A Post

bwtrinity@trinity42.com (Trinity Admin Account) — Mon, 06 Aug 2018 19:00:00 GMT

If you have a Facebook account, chances are that you will see at least 2 - 3 sponsored Facebook ads on your news feed while you are scrolling around.

Typically, a Facebook advert will have the features in the image below:

A ‘Sponsored’ text under the page name
A ‘Like Page’ button on the top right corner
A call-to-action button, such as the ‘Sign Up’ button in this ad
An ad heading, which is ‘In this crowded digital space’ in the image above
An ad description, which is ‘Talk to a qualified partner from Malaysia’

If you own a Facebook page, you might notice this tiny little ‘Boost Post’ button underneath any page posts that you have just made. This is one of the methods for you to show your Facebook posts to more audience! Alternatively, you can also boost your post via the Facebook Ad Manager. Below, we compare the pros and cons of boosting your post via your page and via the ad manager

Boost Post via Facebook Page

Let’s refer to this type of ad as a boosted post. With a single click to the ‘boost’ button, you will see something similar to the screenshot above. Here. you can set the button that you want to add to your Facebook ad, some demographics targeting including gender, age range, location and some interests. Then, you can set your budgets and the duration that you want your ad to run. Once this is all set up, you can click the ‘boost’ button at the bottom right and you are all set up.

Boosted posts can be set up very quickly, but this feature lacks some of the customizability that the ad manager offers.

Facebook Ad via Ad Manager

If you are looking to get your own custom audience, lookalike audience or set a bidding strategy, the ad manager is your friend. By using ad manager, you are able to select specific ad schedules and placements for your ads. You can limit your ads to show only on the desktop news feed, or have it show on Instagram as well. Simply choose the best strategy for your post type and goals, and continue creating several ad sets or campaigns for A/B testing!

You can track your post and its performance easily when you boost a post via ad manager, but if you are new to Facebook ads, you might find the interface a little complicated to navigate and interpret.

Interested in Running Facebook Ads?

PanPages TRINITY has an awesome team with an expertise in running Facebook ads among other types of ads and marketing strategies. Believe it or not, boosting a post via your own page and via Ad Manager yields different results !

We can run your Facebook ads for you! Simply call us at 03-5611 8099, check out other services that we provide or visit our office here to get started!

Turn Your Video Marketing Actionable With These 3 Tips

bwtrinity@trinity42.com (Trinity Admin Account) — Mon, 30 Jul 2018 09:03:00 GMT

f you haven’t caught on, video marketing is all the rage these days. Image ads still work - you still see it everywhere - Facebook, blogs and pretty much every website that you visit. They still give you website traffic and ad engagements, but the competition is high. This is why some people have turned to video marketing where the competition isn’t too dense yet.

When you post videos onto your YouTube account, getting lots of views can be a great indicator of an engagement rate - that’s good! People are watching your videos, and you are directing your customers down your purchase funnel. But then, why stop at watch rates? Why keep your videos marketing passive when you can create actionable videos and engage with your customers even more? Below, we enclose the 3C’s tips to make actionable videos.

Creating Actionable Videos for your Video Marketing Campaign - The 3C’s

Keep The Conversation Flowing

Your videos should definitely be informative about your products and services, but are they sparking conversations with your audiences? They should! You can achieve this by posing questions in your videos and even in your video captions so that your audience are prompted to provide their responses in the comment section.

As an example, if you were to post a video reviewing the latest Tesla car models, you can post the video with a description that says, “Here’s our thoughts on the latest Tesla models. Do you think it’s worth the price, or are there better Tesla models?”

Do keep in mind that only the first few lines of your descriptions are visible before your audience has to click on ‘see more’, so pose your questions early on! Questions that encourage longer answers instead of just ‘yes’ or ‘no’ would be better as well to keep discussions going among your audiences. Last but not least, your audiences are posting their responses on your videos - respond to their comments so that they know you care about their opinions and thoughts.

Keep the Connections Long-Lasting

Are your users subscribing to your channel after engaging with your video content? When users subscribe to you, they will get notified when you post your next content, encouraging more future engagements! Make use of free features available on some platforms - take YouTube for example; You can add your logo or watermark on your videos, keeping your brand name visible throughout the video. Your viewers can subscribe to your channel simply by clicking on your brand name!

Encourage your viewers to do this by adding a call-to-action in your videos. Remind them to subscribe to your channel, share your video or add their comment. Feel free to add images and texts to your videos to impose your call-to-action even further!

Keep the Casual Viewers Purchasing

First and foremost, videos would help you to add users into your purchasing funnel, but that doesn’t mean that videos will not lead to conversions for your business! Some video marketing efforts have had great success by using several working tactics - including having the creative hooks in the first few seconds of the video and employing just the right pace and rhythm in the video afterwards.

You can lead your viewers further down the purchasing funnel by inserting a shortened URL to your brand website at the beginning of your video descriptions so that your viewers can click in easily before the cut-off point. You can keep track of how many people are being led to your website via your video by setting up a custom URL or a UTM link through Google Analytics. This will help you to monitor your videos’ performance - what’s working to help you get more customers and what isn’t so that you can create video contents that are even more relevant for your customers in the future!

If you are uploading your videos on YouTube, you can add info cards and end screens into your video, where you can add text and images relevant to the video and encourage your viewers to visit your website. For optimal results, add these cards into the video when the products are being shown!

Key Takeaways

Start conversations - Pose questions in the video and descriptions; Respond to comments
Form connections - Encourage channel subscriptions
Let viewers convert - Utilize shortened URL, custom URLs and use interactive elements

With these tips, your video marketing efforts will not only increase your channel viewership, but also lead them down the conversion funnel while encourage brand loyalty. If you would like to have a consultation with us to discuss your video marketing efforts, you can contact us via our official website for more information!

TRINITY is Recruiting - Digital Media Planner

bwtrinity@trinity42.com (Trinity Admin Account) — Thu, 12 Jul 2018 03:52:00 GMT

Something HUGE is Coming!

Ever dream of working closely with Google, Facebook, Instagram, Alibaba.com and the likes of all these big names and brands? Well, here’s your chance! PanPages TRINITY specializes in well-rounded digital marketing solutions for our clients, and we are building up for a bigger, better team.

Right now, we need YOU.

That’s right! We are looking for a digital media planner to live the Trinitian life with us, and you should apply now if you like the job descriptions that you see below.

Work directly with clients and support team to understand overall marketing objectives and how they relate to a client’s web,social and mobile presences
Use this client knowledge to build integrated media plans that achieve client goals
Analyze the results and give recommendations to clients on how they can achieve better results
Write customized analysis including online media, search engine campaigns, social metrics, mobile metrics, and web analytics that highlight campaign strengths and weaknesses and provide actionable insights for the clients
Tell the full media story of the campaign lifecycle from inception through optimization to results, and do so in a client-facing, consultative manner
Identify opportunities to acquire new clients
Maintain and growth existing accounts
Present complex concepts and metrics in a user-friendly way

Oh, but that’s not all! We would love to give you a chance to further understand this job and the career pathway that it entails, which is why we have…

The TRINITY Talent Day!

Seriously, just apply for this position if you are interested and have confidence that you can fulfill the requirements. We will screen through all the applications we receive, and qualified applicants are invited to join us for a unique briefing session held at the Google Malaysia office itself!

Keep your schedule free for the below date and time:

1st of August 2018 (Wednesday)

1:30p.m. - 4:00p.m.

Google Office, Malaysia

Here’s what you can expect at this briefing session.

A Googler will be introducing you the career pathway in Digital Marketing - Being someone who has been working in Google Malaysia, you can be sure that the information is being passed down to you from an experienced digital media planner! Find out more about the windows of opportunities that this particular position will open up for you.

Of course, we will also let you know about our company, PanPages TRINITY We believe that you will have a clearer idea of what the job entails and how it is like to be a part of the TRINITY family after we brief you about our working culture. Psst! We will let you know about the various perks and benefits that you will get simply by working with us!

Sounds good?

We sure hope so; we’re ecstatic about this recruitment program! If you are interested, simply fill in the application form on this page , and we will inform you if you are shortlisted for the TRINITY Talent Day before 25th of July so that you will have sufficient time to prepare for the big recruitment day!

Looking forward to seeing you there!

The 4W1H Guide to Why Your Instagram Stories Aren't Working

bwtrinity@trinity42.com (Trinity Admin Account) — Mon, 09 Jul 2018 07:00:00 GMT

If you have skipped an Instagram Story ad without even looking at it, you are not alone. You won’t be the first ad audience to do this, nor will you be the last. In fact, if you just ask around, you will find that most individuals, especially teenagers, barely stop to look at what you are advertising before they skip your ads. However, if you are not looking at these ads, can you be confident that these ads can help your business?

Okay, let’s take a step back and maybe try not to be too pessimistic about these ads just yet. There are reasons why these ads are failing. You’re going to need some good designing work and a concept brainstorm, but when these mistakes are rectified, you might just be able to stop your audience in their tracks and capture their attention.

Here’s what’s causing your Instagram Stories to not work out as well as you expected, and how you can fix it.

What’s The Prompt?

So, let’s say your audience has watched your Instagram Story. What’s next? Whatever your business industry might be, you could be making the biggest mistake of all - not providing your audience an action that they can take while they are watching the story that you painstakingly took 1 week to plan, 2 weeks to create and 3 weeks to strategize the ad delivery.

Remember the blue and black or white and gold dress debate that happened 2 years back? This year, we also have the Laurel or Yanny debate. Meanwhile, in the tennis world, Roger Federer was recently asked if tennis balls were green or yellow, and Pantone jumped at the chance to create an engaging Instagram Story for their audiences with this simple question.

Guess what Pantone does? They provide exact shades of colors for their prints, fabrics, plastics and the like. Here’s what they did:

t’s okay, you don’t have to create Instagram Stories the second viral color questions come up, but

Here’s what you can do:

t’s 2018 - Stop undermining designers and their talents. Hire an in-house designer, and have the creatives do what they do best - proposing you an art direction for your Instagram content and design it for you. It’s not just for Instagram Stories either - you can have your designers create stunning graphics for every other normal posting as well.

The rectification does not stop there either. Ensure that the creative approval process is being overseen by the appropriate people. Consider adopting social media collaboration tools that can streamline the approval process where the designers can also be actively involved in the communication process so that everyone stays in the loop. With the art direction out of the way, you can leave the rest to the digital marketing agency! You can expect digital marketing agencies to further help you determine the best ad format to use for your next ad campaigns.

Who Are You Appealing To?

59% of the Instagram audience are made up of 18 to 29 year-olds. If your Instagram ads are too plain or corporate, we can almost guarantee you that your stories are not reaching its reach potential. Your industry might not appeal to youngsters, but there are certain ways (remember the talented designer team that we mentioned above?) to create aesthetic Instagram stories that can appeal to them.

Take Western Union for example - It’s not a brand like H&M or, say, Steam. However, their Instagram posts and stories appeal to the majority of Instagram users.

It’s okay, you don’t need to start using teen slangs in your Instagram stories all the time, drowning your graphics in #YOLOs and #TGIFs, but…

Here’s what you can do:

In the most straightforward way that we can put it, the words we are looking for would be: Don’t be boring. Don’t sell too hard, and don’t focus on your brand sentiments and values, your company’s vision and mission, blah blah blah… You get the idea. When you are posting on Instagram, you are posting on a platform that is very highly visual, so anything less than highly visual content should, ideally, not be there.

It’s advisable to create content which aligns with your brand well, but to keep it highly aesthetic to keep your consumers engaged. Remember, keeping your content fun does not mean that you have to spam it with stickers and emojis.

Where’s The Text?

A normal assumption would be that your videos would be watched with sound - but did you know that 85% of Facebook videos are watched without any sounds? Most Instagram stories are also watched without any audio, which means that there’s one thing you need to keep in mind when creating Instagram Stories:

Your audience needs some texts to tell them what you are offering in the ad.

Do you have text in your Instagram story? This could be as simple as captioning someone’s dialogue, or just following up your first Insta Story with a second one detailing what the user should do next. Swipe up? Easy.

Currently, the swipe up link feature is only available if you have a verified account or if you have a business profile with over 10,000 followers.
It’s okay, you don’t need to scramble around to get those followers within the next 3 days to get this feature, but…

Here’s what you can do:

Like the old digital ad saying goes, always A/B test your content. If you have access to the ‘swipe up’ feature, then be sure to have a well-thought and designed Instagram story that can that leads up to the action. You can also prompt users to send you a message , which is a feature that is accessible to everyone! When you A/B test your Instagram Stories performance, you will find that ads that are easier to read or provide more information to its viewers are more effective, with higher engagement rates and views.

Why So Flashy?

Of course, you need your Instagram Story to stand out from the rest for effective branding purposes. However, having really loud music, putting 6 stickers and GIFs onto one single Instagram Story and other similarly visually annoying details are just not the way to go. In fact, 51% of consumers will unfollow your social media pages immediately when they see annoying ads or posts. Another 27% would mark your content as spam, reducing your chances for a good ad reach during your next campaign.

It’s okay, you don’t need to keep your stories minimalistic with zero wow-factor, but…

Here’s what you can do:

This is going to take some practice, but try to find the perfect balance between your visuals and any add-ons. The comparison picture below will speak for itself. Which picture below would seem more alluring to you if you were to see it as an ad? Tell us in the comments below! (Remember Tip#1: Spark conversations!)

How Are You Telling Your Stories?

Remember that one friend who has been telling the same story for the 5th time, or the one who drilled down into details so much that their story about their last Sunday hike became boring? It’s called Instagram Stories for a reason - you need a good storytelling that compels your audience to ask, “Alright, what’s next?”

You might currently have an ad strategy where you use several images or videos back-to-back to tell a good story to your audience, but here’s an issue. It could be content overload to some of your audience, and as you add more and more images or videos to your Instagram Stories, the ones at the back get less and less attention. Similarly, only a small fraction of the readers have made it this far down this article you’re reading. So, if you’re still reading, give yourself a good pat on the back!

It’s okay, you don’t need to start creating really short stories or just post single images (that’s okay too), but…

Here’s what you can do:

Try storyboarding. Get your Instagram Stories’ theme planned out, with its purpose and end-goal. It would be for the best if your Instagram stories share a same theme or style with your previous ones so that you have a consistent branding appearance, but trying out fresh ideas every now and then - including influencers in your Instagram Stories, as an example, could be a good idea too! Lead your audience to keep watching, and bring them to an action at the end.

Now, isn’t that a good story flow?

You are already considering getting Instagram Stories done, and that’s a good initiative to have! You have awesome stories that you’d like to share with your customers, so go ahead and share it! Just remember to plan your stories well, get the right teams involved and you are all good to go.

Do you have any questions about Instagram Stories or other similar creatives? Contact us on our official website and let’s have a chat!

Hey YouTube, What's Your Top 3 Trending Topics?

bwtrinity@trinity42.com (Trinity Admin Account) — Tue, 03 Jul 2018 06:11:00 GMT

If you intend to run a brand awareness campaign by using YouTube ads, perhaps it is time to consider methods that are a little less conventional. Rather than advertising your brand aggressively, you might want to consider simply uploading videos that resonate well with the current YouTube trends and audiences, adding more content onto your channel that goes beyond the usual advertisements. After all, having more followers on your social media channels could help you with your marketing efforts in the future. Here’s what’s trending on YouTube right now and why they are trending, brought to you by YouTube’s trend analyst Earnest Pettie himself.

1. Living the Van Life

The ever-increasing prices of properties are leaving home-seekers all over the world looking for cheaper alternatives. It’s not just about how homely it feels either - the 1,200 YouTube channels with descriptions involving ‘van life’, ‘living in a van’ etc have reached the peak of their subscription and view rates this year.

… And here’s why.

Van-living is a minimalist living style - featuring tiny homes, low maintenance costs and most of all - a unique living experience that millennials are pricing much more than the monetary value of their possessions. Millennials and other home-seekers looking for a low-priced home alternative while being able to be free from the responsibilities, loans and other binds that are associated with purchasing a landed property will find this a good replacement. The viewers seeking this burden-free lifestyle and experience can live their fantasies by watching these videos.

Get On The Caravan!

Travelling agencies, food and beverage companies and home furnishing businesses are among some of the best companies that can leverage on this YouTube trend. As an example, ads may be subtle - simply by having your products inside the van or having the van shown with various tourist hotspot destinations in the background while featuring a van-life.

2. “I Tried Following…”

Makeup, art, cooking tutorials and many other forms of tutorials have been featured on YouTube lately. It’s not a surprising idea to find that there are YouTube audiences following the tutorials or uploading a video of themselves attempting the tutorials themselves. In fact, these ‘I Tried Following…” videos are the first viral beauty topic on YouTube in 2018, currently amassing a over 67 million views.

… And here’s why.

Beauty gurus have their own set of complicated regimes with make-up collections more vast that what most of the viewers would have, yet most of these tutorials are done in a way that are easy to replicate even among individuals outside of the beauty community. Comedians that follow these trends might mock the overly complex procedures with their voice overlays, while others laugh off their failed attempts. Perhaps it’s how these failed tutorial replications can laugh off their failures despite the high beauty standards in this community that appealed to the audience.

Grab A Brush & Put A Little Makeup

Needless to say, beauty industries have the best leverage in this trending topic. Handcrafts, arts, baking and cooking and any other industries that have this sort of tutorials available on YouTube can also follow up on this trend with ease and gain some followers. Here’s a pro tip - Enter this trend by following tutorials by popular YouTube influencers for better outcomes. Have your staff join in on the video recording!

3. Speed Cleaning

If there’s one equal theme for most viral videos up to date, it’s the satisfaction associated with the video views. The 212 million views and over 5,600 new uploads for these speed cleaning videos - cleaning & organizing houses, closets, beauty collections, cars and so on are prime examples of this sense of satisfaction, making this theme a trending topic.

… And here’s why.

Sometimes, the satisfaction becomes such a rewarding feeling that it motivates viewers to start on the same task, which if you could relate to, is the hardest part of a task. Getting started with any cleaning or organizing tasks require strong, sheer willpower, and the rest is all up to how distraction-free you can get. These speed cleaning videos reflect a productive habit, showing their viewers how little time it can take to clean up any spaces if there are no distractions.

Get Cleaning!

Aside from the obvious - cleaning industries and products - simple woodwork, building or even painting videos which has the same distraction-free productivity theme could work the same way. If you are starting out a new company branch, setting up the new office or warehouse could work as a good video content too!

In the current market where advertisements are everywhere, creating interesting content to get your more followers who actively follow your brand could be the next key to your business success. In any case, if you are looking for help with your digital marketing efforts, PanPages TRINITY has got your back. Visit our website or contact us now to get started!

Get More Local Visits With Google My Business

bwtrinity@trinity42.com (Trinity Admin Account) — Mon, 18 Jun 2018 04:09:00 GMT

If you have your own business and have yet to open your own Google My Business (GMB) account, you should open it now! When you have your business listed on this dashboard, your organization gains better visibility on Google search engine. Here’s why you should have your business listed on GMB.

1. Google Map Listing

When your business is listed on GMB, you can be found on Google Maps. Customers looking for businesses related to yours will also see you, especially if you are located close to them. Here’s a sample local business listing when you do a Google search for ‘marketing agencies in Bandar Sunway’. You’ll find that you will be redirected to the company’s website and you also have the options navigate there immediately.

2. Company Details

From the screenshot above, you might have noticed that certain company details such as number of reviews, address and contact number. That was from a general keyword search. Let’s say that your customer knows you, and they are actively searching for your business. Let’s say that they’re searching for PanPages TRINITY Sdn. Bhd. These customers will see our business listing on the right sidebar of the Google search results. Your customers can send your company’s Google Map location straight to their phone from their PC and navigate to your company with a single ‘Send’ button click. They can also view the outside of your building with the ‘see outside’ button and see photos associated with your company with the ‘see photos’ button.

3. Business Analytics

Your business listing won’t immediately give you valuable insights, but give it some time and you will be able to view them. Once your GMB account has been set up, you only need to log into the dashboard and click on the ‘insights’ tab on the left sidebar. There, you will see information such as how your customers searched for your business, where they saw it - a search listing or a Google Map listing, customer actions - site visits, direction request and calls, where your customers are searching for you from, and photo views. You can choose to view data from the past 1 week, month or quarter.

How to Set Up a GMB Account for your Business

Step 1:

This is pretty straightforward. Head to GMB’s homepage, and click on ‘Start Now’.

Step 2:

You will be asked to sign in to your Google account. It’s advisable for you to log in with a business e-mail so that any other employees can also access this account if needed. Upon signing in, you will be prompted to enter the name of your business. If your business is not listed in the dropdown menu, then you can choose to create a business with that name.

Step 3:

Click ‘Next’, and continue to fill in the information when prompted.

Step 4:

Now that you have filled in your address, you will be prompted to drag the marker on the exact location of your business. You can use the satellite option to help you recognize the buildings better if needed.

Step 5:

You will then need to select your business category. Are you a marketing agency? A food machinery supplier? Just key in the most relevant terms and find your category, then click ‘next’!

Step 6:

In the next screen, you can enter your company’s phone number and your current website URL. Here’s the best part. If you don’t have an existing website, you can get a free website on GMB! It will be auto-populated with the information that you have entered for your business, but you are welcome to create posts from your GMB dashboard afterwards! The website builder for GMB is a feature that is suitable for small businesses just starting up before they purchase their own domain.

Tip: The free website will have the following link format: yourbusinessname.business.site. To view samples of these websites, simply go to Google and search with site:business.site and you will see how these free websites appear.

Step 7:

You can opt in for GMB’s updates and recommendations in the next screen. We recommend that you opt in so that your business listing will always be up to date with the latest changes.

Step 8:

You’re almost done! All that you need to do now is to verify that you are indeed authorized for this business listing. Just choose the way that you’d like your business listing to be verified, and once you do, you will be able to manage your business listing - posts, photos, review replies and everything else!

And that’s it! You’re on your way to a good organic search result. Remember, you can create posts with call-to-action buttons from your GMB dashboard whenever you have any events, offers or just simply an update from your company as well! This will appear along with your business listing in the right side bar. Last but not least, ensure that the business data you entered in your GMB account is always up to date and accurate so that your clients can find you easily!

5 Reasons You Should Run Facebook Ads Now

bwtrinity@trinity42.com (Trinity Admin Account) — Thu, 24 May 2018 01:51:00 GMT

It’s no surprise that Facebook is the most-used social media platform - from the basic messaging and post sharing functions to crisis responses, weather, recommendations, live videos, local attractions, shopping and more, Facebook has it all. The list is still expanding as we speak!

Here’s the thing about us people - the more convenient an app is, the more we use it. Why bother switching platforms when one already has it all? This is why Facebook is crucial to your business, whether it’s in terms of business branding, generating leads or driving revenue. Let’s take a look at 8 reasons why Facebook ads are crucial for your business.

Daily Active Users

As of March 31, 2018, there are 2.20 billion monthly active Facebook users , and 1.45 billion daily active users. These staggering numbers show that almost one-quarter of the entire Earth’s population are scrolling through their Facebook news feed daily. Its partner site - Instagram, features almost 500 million daily active users who have shared 40 billion photos together up to date. 87% of millennials aged between 18 - 29 are active users on the site, and each Facebook user is connected to an average of 80 pages, groups and events. 40 million small businesses have their own Facebook pages which they manage actively. The numbers are already promising for a good branding purpose if nothing else! Sift through these users, and you will still be able to find a good, healthy number of people who fit your business’ customer segment.

Audience Targeting

Facebook ad technology is among the best available online right now. You can always stick to the basics and target your customers’ basic demographics - geographical location, age range and gender, or you can target your ads towards people with similar browsing patterns like your existing customers. If you have your own valuable customer e-mail list, you can upload that into the Facebook Ad Manager and utilize the Lookalike Audiences function to search for equally valuable potential customers similar to your e-mail list. You can also target people who have similar ad interactions based on your previous Facebook advertising campaigns - the possibilities are endless!

The Rise of Mobile Marketing

There are 202 million more daily active Facebook users on mobile devices than on desktop, and that speaks a lot about the opportunities that you have It’s not just consumers who are moving most of their purchasing funnel processes to mobile phones - 91% of B2B buyers are currently using a mobile device throughout their purchasing process as well. Here’s how you can utilize this information: You can run lead generation ads on Facebook in which users can easily fill out with pre-populated data, without needing a landing page as a preface. With a carefully planned mobile strategy, you can get a high conversion rate with a low cost per acquisition!

Creative Ad Presentation

If you haven’t already seen the latest Facebook ad formats, you can explore Facebook’s Creative Hub for available ad formats. Mobile ads are no longer limited to attaching a simple image with some text and your business contact number; You can create a full-screen canvas ad with a mix of carousel images, videos, 360 videos and more that your audience can opt-in to pull up and experience before they are led to your designated page. These opt-in ads are excellent for high conversion rates - ticket purchases, newsletter signups and many more, so you can be sure that you are spending your marketing budget well!

Platform Connections

When you run your ads on Facebook, you can choose to have them show exclusively on Facebook only, or you can be connected to all the other platforms that Facebook is connected with. This means that your target audience can see your ads on Facebook’s news feed, Facebook Messenger app, Instagram, and its audience network. The audience network consists of collaborating publishers or advertisers with ad slots on their sites and apps, such as The Huffington Post, Shazam, Cut the Rope and many more, as long as they are connected to the Facebook network. With possible ad impressions on so many platforms, you can be sure that your ads are being seen.

Here at PanPages TRINITY , we plan your Facebook marketing journey for you from branding to influence consideration and eventually, conversions and purchases. You are welcome to use your own images, but we also provide designing services and text ad crafting services along the way where you need them. As an added cherry on top, you get to access our premium Facebook reporting dashboard and receive weekly or monthly reports in your e-mail so that you can see how your campaigns are performing. Simply contact us to get started!

6 Best Advertising Video Creatives That We Love

bwtrinity@trinity42.com (Trinity Admin Account) — Thu, 10 May 2018 12:00:00 GMT

Let’s just face it - There are way too many ads online. If you want to catch your customers’ attention with your ads - regardless of format, you need something that is really out of the box and creative.

Here at PanPages TRINITY, we believe that the best creative ads have the following traits:

We hardly even realize the videos are advertisements until the end of the video.
We will remember the brand being advertised long after the we finished watching it.
We are actually curious about what is being advertised.
We consciously, voluntarily chose to continue watching the ad until the end, even after the brand or product has been revealed.

Here are 5 of the best video adverts that we still remember long after we have watched it. Let’s take what we can from the videos!

Thailand - ELE Tujaa

You will remember this brand long after you finished watching this 6 minute ad video. What’s special about this ad is that it also includes the behind-the-scene ad production team and the common phrases that digital marketers and designers always get from their clients, such as “It’s not impactful enough.” We can guarantee that this ad is definitely an impactful one! Alternative link to watch here.

Vietnam - Petrolimex

Linking beauties with automotives is not new when it comes to advertising, but Petrolimex managed to make it special with its unique twist! Riding a motorcycle can be hard work for a lady - it can even be seen as a form of exercise for some. This is why good quality motor oils and petrol is needed to ease that difficulty even by just a little bit! Alternative link to watch here .

Utah, U.S.A. - The Harmon Brothers

If you have been scouring the internet for interesting and weird content, you would have come across the Harmon Brothers’ advertisements, even if you did not know that they are the creative team behind those ads. Take for example this oddly-captivating ad on the product Squatty Potty, which have been available since 2015. This ad has received about 34 million views on YouTube! Alternative link to watch here .

Japan - Hearthstone Ad

You won’t need English subtitles for this ad! We love the approach that this Japanese company took to advertise for a mobile game. Beat the boss, be the boss! Is that what’s trending in Japan right now? Alternative link to watch here .

Malaysia - So, I’m Jenn

Did you really expect this entire list to be based on foreign ads? So, I’m Jenn presented a beauty product in the best way possible, appealing to Malaysian audience. She knew very well how hot it is in Malaysia and how often we need to keep ourselves hydrated. What Jenn knew even better is how some of our ‘friends’ can be so full of antics that we can barely stand them! Do you have a friend like this? Alternative link to watch here .

China - AGM2 Smart Phone

Smart phones are getting smarter, just as video ads are getting better too. Imagine if we are able to store our beloved ones in the form of a sturdy, waterproof and durable smart phone - that’s what this whole ad is about! It sure brings a whole new definition to the smart phone agenda, doesn’t it? Perhaps after watching this ad you will want to get this unique smartphone. Alternative link to watch here .

Have a creative promotion video that you want to run an ad campaign for? We can run your videos as ads on YouTube or Facebook as well! On YouTube, we can play your ads before another video starts. Interested users can click into your website or any other destination that you want! On Facebook, you can use your videos to gain new page likes, get more post engagements for the associated promotion and many more.

Simply contact us by submitting a comment below, call us, or visit our official website to get started!

5 FAQs to Help You Understand Google AdWords Better

bwtrinity@trinity42.com (Trinity Admin Account) — Thu, 03 May 2018 05:15:00 GMT

“Hello, I’m from a digital marketing agency. I noticed that you don’t seem to be running Google AdWords for your company. Would you be interested to run a Google search ad campaign?”

Cold calls like this can be difficult when it involves business owners that are new to Google AdWords, and they often have plenty of questions about it. This guide will answer the top 5 FAQs about Google AdWords if you are completely new to it.

5 Frequently-Asked Questions (FAQs)

1. What is Google AdWords?

When you are using Google AdWords’ services, you’re basically showing your ads either in text, image (GIFs too!), video or other formats across the Google network. Depending on your business type and objective, we will suggest a different AdWords campaign type to you.

2. What types of Google AdWords advertising formats are there?

There’s generally four types of Google AdWords ads or campaigns that you can run.

Google Search

Your text ads can be shown at the premium slots of Google search results.

Google Display

Your images & animated GIFs can appear on Google-affiliated or partners’ websites, Gmail inbox & more.

Video Ads

Your videos can show up before or during a YouTube video’s playthrough.

Shopping Ads

Your products will be showcased with their brands, pricing & your company name above Google organic search results.

Universal App

Advertise your mobile app or game on Google Play, search results & more.

3. What’s the best Google AdWords campaign type for me?

a) Do you want to be found when people need your services or products?

E.g.: As a plumber, your customers might have leaky pipes at home. When they search for ‘leaky pipes repair’ on Google, you want them to see your ads.
If you said yes, you need: Google AdWords Search

b) Are you intending to do a branding campaign?

E.g.: You have a new product line that does not cater to a narrow target market segment. We’re talking about food chains, clothing, home furnishing, etc that can be used by everyone.
If you said yes, you need: Google AdWords Display

c) Do you have an e-commerce website where customers can purchase online?

E.g.: Websites such as Amazon, Taobao, Lazada, or Shopee. Your products could have specific model names with several color and size selections.
If you said yes, you need: Google Shopping Ads

d) Do you have a creative video production team whose finished videos you’d like to show off?

E.g.: Imagine TV ads & advertisements ran before a movie starts in a cinema, and bring that to YouTube before other videos start. That’s how simple it is!
If you said yes, you need: Video Ads

e) Looking for more downloads for your mobile app or perhaps involved players for your new mobile game?

E.g.: You might see a ‘sponsored’ sign next to some apps while you’re browsing Google Play Store or App Store.
If you said yes, you need: Universal App Advertising

4. What’s The Prices?

Here’s the best part - Most of the time, you get charged only when people click into your ads. We say ‘most of the time’, because some ad formats such as video ads or app downloads are charged based on views and number of downloads.

This means that your ads can show frequently on Google search results, but if no one clicked on it, you don’t have to pay a single cent! As such, you might only need a small budget to get your first Google AdWords campaign running. However, a bigger budget can help you to reach more customers later on if you decide to run a consequent AdWords campaign.

You can also set different budgets for products with different priority levels, which we will talk about in a later guide.

5. How Does It Work?

Let’s use Google AdWords Search as an example, since it’s one of the most common Google AdWords campaign utilized by businesses.

Here’s an overview: You have your account, then you have your campaign(s), and you can categorize your products or services into different groups. Then, under these groups, you have different text ads and keywords that will trigger the ad to launch when people search for it. Let’s give you a better idea by having an example.

You are from Travilla Traveling Agency and you provide 3 tour packages for Bangkok, Vietnam and Malaysia. Perhaps you have a 20% discount promotion for Vietnam tours for the entire year, while your Malaysia tour package features a local tour guide & free accommodation. Maybe there’s no ongoing promotion for Bangkok tours, so you’d rather promote your tour packages for the other two countries. You plan to allocate RM100 in total as your daily budget.

So, we will structure your account as below:

Account Name: Travilla Traveling Agency
Campaign 01: Promotion-Enabled (Daily Budget of RM85)
Campaign 02: No Promotion (Daily Budget of RM15)

Under Campaign 01 which is promotion-focused, you’d have 2 ad groups:

Ad Group 01: Vietnam Tours
Ad Group 02: Malaysia Tours

Let’s take Ad Group 01 as an example. You’ll want to leverage on your 20% discount promotion, so your text ad might read like -

Best Vietnam Tour Package | Limited-Time 20% Promotion | Travilla.com
[Ad] travilla.com/tour/vietnam
Have your Vietnam getaway at a discounted price with Travilla.com. Book now for exclusive discounts!

You will want this ad to pop up when people are searching for related promotions, so you could set keywords such as these:

[Cheap Vietnam tour packages]
“Travilla Vietnam tour promotions”
+Vietnam +travelling +packages +promotion
Vietnam tourism company packages

For campaign 02, which doesn’t have much promotions going on, you can use more generic keywords letting people know that you do provide tour packages to Bangkok so that you can still receive some traffic there.

Now, when people search for keywords similar to what you have set up, your ad will show up above Google organic search results. The higher the position on search results, the more likely it is that your customers will click on your ad.

It’s not that complicated anymore now, is it?
You might have noticed the weird signs around your keywords. These signs would actually cause different effects! Don’t worry, we will let you know more about match types soon.

Do you have any questions or additional remarks for us? Simply post them in the comment section below or contact us at panpagestinity.com. Meanwhile, stay tuned for more content from us!

90% of Businesses are Suffering from Digital Presence-o-Nada!

bwtrinity@trinity42.com (Trinity Admin Account) — Wed, 18 Apr 2018 03:22:00 GMT

More than 90% of businesses in Southeast Asia are in need of digital marketing services. Their products are of good quality, their prices reasonable, and they have plenty to offer! Alas, not many knows about their business.

" Is your business suffering from Digital presence-o-nada? "

Symptoms

Website still requires flash to run and runs on basic HTML5 settings
Facebook page has only 5 likes
Only 10 calls or inquiry forms to your company inbox every year
Website products and services appear on Google Search page 7, 10, 18 or lower
Employees frequently berated by the Big Boss about lack of online sales

30% of these companies also report mild symptoms such as dissatisfaction at work, low work commission rates and resorting to freelance jobs to boost their income. If you suffer from any of these symptoms, you might have Digital presence-o-nada . Visit TRINITY before it’s too late!

When to See TRINITY

Lucky for you, TRINITY offers various digital marketing solutions to have you covered. With over 20 years of experience in the digital marketing industry and frequent training sessions to keep the employees updated on internet’s latest offerings, TRINITY is the SMB’s preferred digital marketing solutions expert.

Digital Presence-o-Nada Treatment Options

Depending on the severity of your symptoms, our digital marketing experts will provide you with different solutions. The full array of treatment options can be seen on our official website under Our Services.